GDPR Headache or Opportunity for Marketers: GDPR has been enforced today as on 25th May 2018, companies using the data of European citizens for their marketing e orts will have to comply with the new GDPR rules going forward. The risk of non-compliance is big including penalties up to €20 million or 4% annual global turnover – whichever is higher. So GDPR Compliance becomes the hot topic of the year. GDPR Compliance makes Marketers a bit nervous. Should they keep European citizens data in their database or delete? There could be a lot of questions arising in the mind of Marketers or database owners. So personally, I see it as an opportunity, not as a headache. Some consider it a headache but better understanding the flow of data in your business creates opportunities for improvements. Since this is in existence now, so we will have to live with it. Therefore, rather than considering it as a headache we should consider it as an opportunity. There are a lot of Mark...
GDPR - Headache or Opportunity for a marketer?
GDPR Compliance - Headache or Opportunity for marketers? This blog will help marketers to see GDPR as an opportunity rather than headache.